Beautycounter MLM: Is Beautycounter an MLM? (2024 Review)

is beautycounter an mlm

What’s so bad about Beautycounter? Is Beautycounter worth it? Is Beautycounter a Pyramid Scheme? Is Beautycounter an MLM? Is Beautycounter less shitty than other MLMs? All those questions are answered in my Beautycounter MLM review.

In a world where beauty standards often dictate our choices, finding a brand that not only promises safer products but also empowers individuals to take charge of their lives is a breath of fresh air. Beautycounter, an MLM (Multi-Level Marketing) company, has garnered attention for its mission to revolutionize the beauty industry.

Hey Buddy, I am Somraj Mondal, Founder, and CEO of I have reviewed hundreds of MLM companies, such as Smart Value, Forever Living Products, Optavia, Nu Skin, Mary Kay Pyramid Scheme, Young Living, LegalShield, and many more.

After researching in-depth about Beautycounter, an American Direct Selling company, In this article, I am reviewing the Beautycounter MLM company.

So, let’s dive right in.

What Is Beautycounter MLM?

Beautycounter is a US-based Multi-level marketing Company that sells cosmetic and skincare products. Gregg Renfrew founded Beachcounter company in 2013.

Beautycounter Company is a founding member of the Environmental Working Group’s verification program, which aims to create toxic-free consumer Skincare and Makeup Product. 

Along with selling Products, Beautycounter promotes the money-making opportunity to their Direct Sellers. The company sells its products through its independent sellers, which it refers to as BeautyCounter Consultants.

How Did BeautyCounter Start?

Gregg Renfrew is the founder and CEO of Beautycounter MLM Company. She was convinced that his next business would introduce cleaner, less environmentally harmful products to the market. In 2011, She know out that only 30 ingredients are banned in personal care products in the United States. 

Therefore, She founded her Beauty Products Business. The goal of the Beautycounter company is to transform beauty inducts by producing good quality, clean, makeup, and Skincare Products.

BeautyCounter Company Profile

Company NameBeautyCounter 
FounderGregg Renfrew
Head OfficeCalifornia, US
ProductsMakeup, Cosmetics, and Skincare

Beautycounter Products

Beautycounter offers customers skin and beauty products such as moisturizers, hair care, sun protection, hand care, all makeup product many more. According to Beautycounter’s customer review, Most of the Products are natural and safe to use for the body.

Beautycounter Categorized its Products into 3 groups;

1. Skin Care

  • Moisturizers
  • Serums
  • Face oils
  • Sun protection
  • Men’s skincare
  • Treatments & masks
  • Cleansers
  • Essence
  • Toner & mists
  • Eye & lip care

2. Makeup

  • Face
  • Brushes
  • Eyes
  • Lips
  • Sets
  • Makeup removers

3. Bath & Body

  • Moisturizer
  • Hand care
  • Hair care
  • Men’s care
  • Body wash & scrubs
  • Sun protection
  • Baby & kids

Where Are Beautycounter Products Manufactured?

Most of the Beautycounter products are made in the USA. And also, in the Makeup category, their eye pencils are made in Mexico.

Are Beautycounter Products Petrochemical Free?

According to the Beautycounter company, they avoid petrochemicals which linked to health problems, including propylene glycol, petrolatum, toluene, sodium Laureth sulfate, polyethylene glycol, MEA, DEA, or TEA. However, there are some oil-derived ingredients that are safe, and most plant-derived ingredients have been processed with oil-derived chemicals. So, it is clear that they use petrochemicals in their products. This is why companies do not claim to be completely petrochemical free.

Are Beautycounter Products GMO-Free?

No. Beautycounter Products have GMOs. Though, the company claims that it cannot say with certainty that its products are completely GMO-free. In some cases, Beautycounter is unable to obtain a certification anyway, and in other cases, they may choose to use an ingredient that is unlikely to be GMO-free.

Are Beautycounter Products Clean And Safe to use?

Beautycounter may be more environmentally friendly, but, they also use some chemicals in their products. Comparing Beautycounter Products can be found with other brands, but the ingredients in the beauty counter products are twice as long.

Dermatologists warn in a Reuters Health report that certain chemical-free skin care products are not always safer than their traditional counterparts. So, it is not possible to completely say, Beautycounter Products are completely Clean And Safe.

Have Preservatives in Beautycounter Products?

The simple answer is No. The company claims that beauty companies require preservatives for cosmetics containing water to protect the product from contamination. The company is not only saying but also assure that they tested many experiments in a variety of preservatives when manufacturing their skincare line before settling on the ones they use now.

According to them, They said they chose effective preservatives at low concentrations and they use different preservatives for different products based on their performance.

How much does it cost to be a Beautycounter Consultant?

So, Now, IF you want to become a Beautycounter consultant, you need to buy an enrollment kit that includes products of the company and gives you access to their technology platform for consultants.

The joining process is quite straightforward. Anyone can join the company and become a Consultant of the company. All you have to do is fill out the form with your personal information. If you don’t have a sponsor yet, the website will help you find one.

Here is the Enrollment Kit and starter pack of the company.

Digital Enrollment Kit (Required to Purchase):

  • Price: $50
  • Includes: Personalized Website and access to the selling tool, Customized Training

Starter Kit:

  • Flawless In Five: $135
  • Counter+ Booster: $158
  • Skin Care Basics: $290
  • Skin Care Best Sellers: $545
  • Deluxe Skin Care: $730

How do Consultants make money from Beautycounter Compensation Plan?

From the Beautycounter Compensation Plan, As an independent consultant of the company, you initially earn a 25% commission and, it increases up to 35%, depending on how many sales you make each month.

There are mainly 4 ways to earn money from the Beautycounter Compensation Plan;

  • Retail commission
  • Personal selling bonus
  • Override commission
  • Frontline Business Builder Bonus

1. Retail Commission 

As you already know, What is the Retail Income? According to the company, consultants receive a 25% retail commission on what they sell in a month.

2. Personal Sales Bonus

As a consultant, when you sell products by yourself, the company gives an extra type of income, called Personal Commission. The personal selling Commission will increase the total sales amount. Basically, It is mixed up with Retail commission. When a consultant sells up to $500, they receive a 25% retail commission, after which the personal sales bonus is added and the total commission is described in the table below.

Sales AmountTotal Sales Commission

3. Team Override Commission

Team Override Commission is derived from 4 levels deep downline. Whenever your downline (up to 4 levels) makes a purchase, the upline is paid a fixed commission. Basically, in this commission income, the consultant’s rank is important, as the commission percentage is determined by the rank.

Here BV(Business Volume) and CV (Commissionable Volume) are the main units to understand. BV is the total amount of products purchased by you and your downline, while CV is 75% of BV.

Here is the table of how much percentage you will make in different levels, as per your Rank.

RankLevel 1Level 2Level 3Level 4
Consultant5% –– – 
Senior Consultant7%5% – –
Manager9%7%5% –
Senior Manager9%9%7%5%

4. Frontline Business Builder Bonus

Frontline Business Builder Bonus income is whenever any of your downline (level 1) ranks is increased, you will get a fixed amount as Frontline Business Builder Bonus.

In this income, you should be at the same or higher level than your direct downline.

  • Senior Consultant: $25
  • Manager: $50
  • Senior Manager: $100

Consultant Rank

Beautycounter has a total of 8 ranks you can reach.

Paid as TitleMonthly Average Earnings
Commission Percentage % of Consultants
Senior Consultant$35118.4%
Senior Manager$11143.5%
Senior Director$45610.8%
Executive Director$91620.4%
Managing Director$255020.2%

Is Beautycounter A Legit Company?

Yes, Beautycounter is a Legit Company. It is not a Scam. In 2013, Beautycounter was certified as a B corporation, meaning they are concerned about their social and environmental impact. Baisaiyy, getting B corporation certified is a challenging thing, it is not easy, so when an MLM company does, it carries a lot of weight.

And unlike Beautycounter, it actually provides real evidence of real success from real people just days ago. But, when it comes to building a business, you have a lot of options. And even if you’re ready to become a network marketer, you have better options than BeautyCounter.

Is Beautycounter Pyramid Scheme?

No. Beautycounter is not a pyramid scheme. Though consultants of Beautycounter make money both by selling products and recruiting new members, it is not Pyramid Scheme.

However, note that one of the company’s main objectives is to recruit more members, which casts the company in a bad light as a ‘pyramid scheme in disguise. Even though the company is legit, I still don’t recommend signing up for it. Business models like pyramid schemes will fail almost as soon as they are launched. And, also, the success rate of MLM is 0.04%, according to John M Taylor.

Is there only a focus on recruitment in Beautycounter?

 The Beautycounter compensation plan seems like most of your money will come from retail sales, but in fact, Gregg Renfrew herself describes the Beautycounter business opportunity as its ‘greatest product’, indicating a clear focus on signing people up. 

It’s clear that recruiting new members is making Beautycounter big business.

Yes, you can make money selling Beautycounter products, but, like most MLMs, the real money is made by signing other people up and helping them ‘grow’ the company.

Should I Join Beautycounter?

I am your Financial OR Career Adviser. The Decision of Joining this company is fully dependent on you, not on anyone’s influence.

Beautycounter has a wide range of products, but these products are expensive so individuals need to put in extra effort to sell them. Moreover, a large downline network will be required to make a regular income. But, it is not a one-night success,  It takes a minimum of 2 to 3 years.

In addition, In the report, 67% of beauty counter consultants earn an average of just $71 per month. While the 0.2% of consultants at the top of the pyramid earn $25,502 per month.

Beautycounter Reviews BBB


  1. What are the best Beautycounter products?

    Beautycounter has a wide range of products, including skincare, makeup, body care, and hair care. Some of the best Beautycounter products include the Counter+ All Bright C Serum, the Dew Skin Tinted Moisturizer, the Countertime Anti-Aging Regimen, and the Clean Deo.

  2. What is the Beautycounter mission?

    The Beautycounter mission is to get safer products into the hands of everyone. The company believes that everyone deserves access to safe and high-performing products, and they work to raise awareness about the importance of ingredient safety and advocate for better beauty industry regulations.

  3. Does Beautycounter test on animals?

    Nope, Beautycounter does not test on animals. The company is committed to using cruelty-free and vegan ingredients and has been certified by the Leaping Bunny Program.

  4. Where can I buy Beautycounter products?

    You can buy Beautycounter products on the Beautycounter website or through a Beautycounter consultant. The company also has a few retail partnerships, including with Sephora and Target.

  5. What is the Beautycounter return policy?

    Beautycounter has a 60-day return policy for all products. If you are not satisfied with your purchase, you can return it for a full refund or exchange it within 60 days of the purchase date.

  6. How does Beautycounter compare to other clean beauty brands?

    Beautycounter is one of the leading and also largest clean beauty brands. In public, this brand has a reputation, it is known for its strict ingredient standards and commitment to transparency. Compared to other clean beauty brands, Beautycounter has a wider range of products and a larger social mission.

  7. Are Beautycounter products safe for sensitive skin?

    Beautycounter products are formulated with safety and efficacy in mind and are tested for sensitive skin. However, it is always recommended to do a patch test before using a new product, especially if you have sensitive skin.

  8. What is the Never List™?

    The Never List™ is a list of over 1,800 harmful or potentially harmful ingredients that Beautycounter will never use in their products. The list includes ingredients like parabens, phthalates, and formaldehyde.

  9. Is Beautycounter a cruelty-free brand?

    Yes, Beautycounter is a cruelty-free brand and does not test its products on animals. They are also certified by Leaping Bunny, a respected animal welfare organization.


So, this is my conclusion from the Beautycounter MLM review. Overall, I do not recommend joining Beautycounter Company. We already know that MLM’s success rate is only 0.4% and it takes more than thousands of days to build a strong network.

However, I hope you got complete information about Beautycounter from this review.

Now, I want to know from you:

Do you want to join Beautycounter MLM Company to earn money?

Let me know in the comment section now.

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