Direct Selling is one of the oldest and effective forms of the style of selling Products in the World. Currently, it is a successful industry with a market revenue of $200 billion in more than 80 percent of the countries around the world.
In fact, Many Direct Selling companies have crossed $100 million in revenue in 2020 Year. You can see the Direct Selling Global 100 List to check the company name that crosses this Milestone.
The World Federation of Direct Selling Associations (WFDSA) estimates statistics that about 117 million people worldwide are involved in the Multi-level Marketing or Network Marketing or Direct Selling industry, with a staggering 74% women.
Now, the question is Why Direct Selling is Gaining Popularity in India?
and,
How they help the Indian Economy to level up?
Table of Contents
4 Reasons Why Direct Selling is Gaining Popularity in India?
1. Extra Income:
Direct Selling is one kind of way to earn extra money by promoting or selling Basic products for Housewifes, College Student, Teachers, etc. This platform stabilizes members and enables them to earn variable income through which they can save more money for themselves.
This helps them to improve their financial situation by earning money from Network Marketing.
2. High power at income level:
Employees and non-employed people are directly in favor of sales business as it is a good source of decent income. Because you have no tension and no pressure to earn money.
3. You have your own business:
Most Peoples are doing Jobs because they can not handle stress and also not having enough Fund. By the way, Some People Prefer to have owned the Business. So, here you can manage this work as a Business without having enough big amount of funds. Most people prefer to own their own business.
Direct Selling- ‘low investment and low risk’ makes it more popular and attracts huge numbers.
4. You can Expand your Social Presence online or offline:
Your Network is your Networth.
This platform provides an opportunity to connect with more people and make a community It focuses on creating more networks for businesses that ultimately lead to the development of the community.
6 Ways of How Direct Selling Help the Indian Economy
The concept of Direct Selling or Multi-level Marketing is thought to have originated in India in the late 1990s.
First, Amway enters in Indian Market and shares the idea and Business Tactics among the Indians. After liberalization, the industry flourished as many global players like, Oriflame, Forever Living, Avon and many more entered the Indian market.
Today, the Direct Selling market in India is estimated at around Rs 16 billion. Industry investors have seen how the platform has had a positive impact on a number of other social and economic parameters:
1. Promotion of Women Empowerment:
India’s Government is highly focusing on Women Empowerment.
If you are men, it is your responsibility to take care of and empower your Lady Partner, either she is your Mother, Wife, Girlfriend, Sister, or anyone.
The direct Selling Industry helps Women to gain a significant amount of income from this business by providing opportunities for self-employment. About 2.1 million women are now successful entrepreneurs in the direct sales industry.
2. Work Creation:
In addition to providing additional sources of income to direct sellers, the industry also creates employment. Most direct sales companies (Indian Company: Smart Value, Vestige, Modicare; Foreign Company; Oriflame, Amway, Forever, and many more) outsource the production, packaging, and distribution of their products.
In this way, they create direct employment across the quality chain.
3. A combined source of income:
Direct Selling is a platform that gives a significant number of people additional income opportunities and promotes small-scale entrepreneurship. Currently, more than 50 million people are associated with the industry in many companies.
Also, direct selling also provides efficient skills in sales and management, which can also be used in the routine of a normal life.
Every year, 8 million new graduates are looking for jobs, but only 10% will find a job, and most of them have a salary. Direct selling allows them to hone their skills and develop an entrepreneurial mindset.
4. Growth of SME sector:
Many direct selling companies have a bank on SMEs to make their products. In many cases, direct Selling companies assist in manufacturing knowledge technologies, technologies, and processes to enable SMEs to manufacture products around the world.
Some of these Network Marketing companies provide SMEs with the right equipment and machines for production. Driven by these initiatives, many SMEs have now acquired the capacity to meet the needs of other MNC. And also they have started supplying them, thus promoting India as a manufacturing destination.
5. Doing the CSR Act:
In the field of community service, Direct Selling companies are paramount. Most of the MLM organizations involved in direct selling actively contribute to social activities such as providing food, clothing, education, road safety, and much more activity to the needy.
These are activities that help the organization to grow and Awareness in Public.
6. Contribution to the Government:
The operating model for direct sales generates tax contributions to the government throughout its value. This includes direct and indirect taxes through corporate income tax, import duty, and VAT.
For Indian Company, such as, Vestige, Smart Value, Government get max tax than the foreign company.
These have made a significant social and economic impact in India. It has been predicted that the industry will be worth Rs 600+ billion by 2025, driven by growth in the consumer market.
Conclusion:
At present 2021, there are 5.1 million people involved in direct selling in India, of which 60% are women.
Basically, this number is increasing from 2016 after releasing Government Official Guideline. This figure indicates that about 800 people join the industry every day. This business model is one of the major contributors to the economic development of most developed countries in India.
For more than 20 years of its existence in India, the direct selling industry has been able to make a meaningful contribution to society.
In addition, Many companies release an Initiative, ‘Vocal For Local‘, ‘Aatmanirbhar Bharat‘ for awareness of Direct Selling.
Now, I’d like to know from you:
How you are contributing to India Government?
Do you want to join in Network Marketing Company?
Or, Are you already join into the Company?
Let me know in the comment Right Now.
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A Blogger, Business Analyst! Somraj Mondal is Extensive experience in SEO and analyzing Different types of Businesses, Companies, and new methods of Marketing. Fountainhead of Noni4all, passionate about Digital Marketing and also Python Programming.