8 Creative Ways Your Small Business Can Leverage Video Marketing

Nowadays, if you go through Instagram, Twitter, or Facebook, there’s one thing you will find in common, and that is the use of video marketing. Visit any company’s website online, and you will likely come across explainer and how-to videos. Such is the significance of video marketing in the digital landscape.

Video marketing is the key to business promotion and growth these days mainly because it helps businesses reach customers where they might not even have thought of. But this form of marketing can be a little intimidating, especially for those who are new to marketing in general.

Additionally, It’s not always possible for small businesses to put a lot of money into expensive videos. So, this post is meant to give you an elaborate idea of the 8 creative ways small businesses can use video marketing.

Let’s dive in and find out how.

1. Testimonial Videos are Vital

Testimonial videos from existing customers or customers who have already used your products can help make a great impression among prospects. Customers themselves can serve as great ambassadors for brands, services, and products.

Find customers that are willing to be featured in your marketing videos. If you are successful in doing so, they will bring you business. Have them explain the intricacies of the uses of your products and services.

For much greater success, have the customers explain the use of your products and services in their own words while being specific. When fellow consumers recommend products, the skepticism in your prospective customers’ minds dwindles.

2. Use Attractive GIFs

Attractive and attention-grabbing animated GIFs will catch the attention of website visitors instantly. One thing you can do is use an online video maker to create a custom visual.

Then, just turn the video into an animation.

As simple as that!

Use animated GIFs to make offers, inject personality into simple text, enhance your brand, and draw the audiences’ attention towards the CTA. You have the option of using animated GIFs on the business website, social media, email, and presentations.

Simply ensure not to overdo this approach. Too many animated GIFs placed randomly can hinder the professional credibility of your brand.

3. Leverage the Power of How-To Videos

How-to videos are also called tutorials, DIYs, and instructional videos. They give viewers the chance to find solutions to their problems. Such videos are one of the best ways of helping viewers have a closer look at any procedure.

At their core, such videos help viewers answer any questions they are struggling with and even instruct them on doing the things they do not know about. This is great content for small businesses because it brings more attention to a business than gaming and music clips.

4. Try Weekly Broadcasts

Not just weekly but even daily and monthly broadcasts on YouTube can prove to be highly advantageous for the SEO efforts of a business. Broadcasts can also be shared and posted on different social media channels like Facebook and Twitter.

For sites garnering a good amount of traffic, it would be beneficial to feature broadcasts on exclusive areas right on the site to encourage visitors to register for other special types of content that a particular business can provide.

Try assembling short videos to display new products or services, announcing new services, providing industry tips, and updating customers on new products. Remember, your broadcast will gain more views if you post them on social media platforms, where even the viewers will share them.

5. Demo Videos: Do Not Miss Them

Demo or demonstration videos are one of the best ways of showcasing the features of your products and services. This is because such videos work perfectly fine for small business marketing campaigns.

Try incorporating images, infographics, and animation in your demo videos to create a greater impact and for enhancing your brand message at the same time. These attributes will help audiences get a better feel of the offerings you have for them.

Demo videos are literally walk-throughs of business offerings—the same as what you would practice when customers visited or office or your shop in person. Most individuals tend to purchase products from brands after watching their demonstration videos.

6. Create Videos of Interviews with Influencers

Nowadays, influencers hold great authority on social media channels. They have this amazing potential of directing customers to the products and services of a brand. And if they do, it brings in good business for brands, considering that most influencers have a huge fan following.

You are already trekking in the right direction if you are using influencer marketing for your small business. This will offer good exposure to your products and services on different social media platforms.

Just take a step further and create videos of influencer interviews as they have the power of dominating social media. Combining videos and influencers will multiply the results of the efforts you put into marketing your small business.

7. Go for Product Review Videos

Such videos can offer a specific product or a service an edge over the offerings of your competitor. These involve showing the advantages of your products and services to the customers, so they have a clear understanding of what they are choosing to buy.

Product review videos are great at providing information about the major highlights of certain products and services. Through these videos, prospective consumers take a step closer to making purchases.

These videos also serve as great tools for building trust among prospective customers.

8. Never Forget Podcasts

Podcasts help individuals share their campaigns, crafts, and passion with a huge audience. Podcasts are gaining huge popularity these days mainly because of their large-scale availability on YouTube and other social media platforms.

You can have them in both video and audio formats. Podcasting is a lot like blogging, but with the use of video or audio content.

Conclusion of how Business Can Leverage Video Marketing

Try to get as creative and innovative as possible with your video marketing plan. Regardless of how you are creating videos, ensure they are executed properly and on the right platforms, so they bring in more returns on investment.

I hope you get all information on why should use Video Marketing in your Business to level up and have got the ways of how Small businesses can Leverage through Video Marketing.

Now, I’d like to know from you:

Which method of this list should you use first in your Business?

Let me know in the comment Right Now.